When Brands Forget Their Fans: Mass Effect 3 and the New Coke Lesson
Instead of building on their strengths – the elements that fuel their success today – they begin chasing “new markets” in isolation.
I love marketing. I love helping founders & CMO’s tell the world about great products & services in ways that make folks want to buy. I keep it real and, sometimes, pull no punches. If this sounds good to you, you’ll probably like my marketing blog.
Instead of building on their strengths – the elements that fuel their success today – they begin chasing “new markets” in isolation.
Instead of building on their strengths – the elements that fuel their success today – they begin chasing “new markets” in isolation.
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